WhatsApp has recently been improving the groups experience for its users. It has added some new features such as group descriptions, a new catch up feature, and protection for people who are added to groups they have left repeatedly. The Facebook-owned company today announced that it’s adding a one-way broadcast messages feature to groups.
WhatsApp is rolling out a new group setting which will allow only group administrations to send messages to a group. No other person in the group will be able to send a message when the administrator has this feature enabled.
The company acknowledges that the groups feature is used by many people for important announcements and information such as parents and teachers at school, non-profit organizations, and community centers. They can enable this feature and rest assured that no one else in the group will be able to flood other members with messages that may not be relevant to the purpose of the group.
WhatsApp competitor Telegram already offers this functionality. It lets users create groups or channels. The former are for conversations where different people can contribute while channels are meant only for one-way broadcast messages.
The Facebook-owned service is essentially introducing channels with this feature. Group admins can enable this feature from “Group Info,” by tapping Group Settings > Send Messages and selecting “Only Admins” in the latest version of the app.