What goes up must come down. Last year analysts had predicted that iPhone sales could be seeing a decline and sure enough they have. Earlier this year Apple reported their first decline in iPhone sales and unfortunately for the Cupertino company, it seems that this trend appears to be repeating itself.
During Apple’s recent earnings call, the company revealed that iPhone sales are continuing to drop, and that for the previous quarter the company managed to sell 40.4 million iPhones. This is versus the 47.53 million from the previous year. However interestingly enough despite the drop, Apple seems to have exceeded the predictions set by analysts, albeit by a tiny margin.
Apparently this is thanks to the iPhone SE which appealed to customers who wanted a smaller and slightly more affordable iPhone. According to Apple’s CEO Tim Cook, “We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated at the start of the quarter. We had a very successful launch of iPhone SE and we’re thrilled by customers’ and developers’ response to software and services we previewed at WWDC in June.”
If the rumors that this year’s iPhone won’t be as huge a change as many are hoping for, there’s a very good chance that iPhone sales will continue to slip, at least until next year where hopefully the rumored revamped iPhone will be able to turn things around.
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