If the deal were to go through, it would bring the two largest toy companies in the US and their vast catalog of brands together. The WSJ’s sources say that the deal was made recently, didn’t disclose terms, and that it might not go anywhere.
But, the deal could be an opportunity for Mattel, which has struggled financially in recent years. The company reported a decline in sales after Toys R’ Us filed for bankruptcy in September. The bankruptcy also impacted Hasbro’s sales, but the Rhode Island-based company has fared better this year, due in part to its toys based on Disney properties such as Star Wars, and Frozen.