Loot boxes aren’t new, but it seems that when EA decided to launch Star Wars Battlefront 2 with loot boxes, it was the straw that broke the camel’s back as it prompted an investigation into the feature, leading to debates around the world by governments as to whether not the feature might constitute as gambling.
However moving forwards it seems that EA wants to paint themselves in a more positive light. Speaking to Games Industry, EA’s new executive VP of strategic growth Matt Bilbey stated that the company wants to design its games with a “moral compass” moving forwards.
According to Bilbey, “I ran a team internally with Patrick post-Battlefront to actually redesign our game development framework and testing platforms to ensure we’re giving our game teams the right guidance–we’ll call it an EA moral compass–at the beginning of development so that we’re designing our live service early, we’re testing it early, testing it with gamers who are giving us feedback so we ensure those pillars of fairness, value, and fun are true.”
Like we said there has been a lot of debate surrounding loot boxes in recent times. There are some who believe that when done right, loot boxes can add to the game’s value. However there are others who agree that maybe it is too controversial of a feature and have phased them out from their games.
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