Amazon Prime Day returns July 16th, here’s how to find the best deals

Amazon Prime Day is back on July 16th, for the fourth entry in what’s become an annual tradition of deals and discounts on a massive variety of products, with cut prices on everything from TVs to headphones to video games to laptops to Amazon Echo products (of course.)

Like Black Friday, Prime Day is starting earlier than ever this year: some early deals start today, with the actual Prime Day festivities kicking off at 3pm EST / 12PM PST on Monday, July 16th, running for an entire 36 hours before ending on Tuesday, July 17th. Prime Day (and a half) deals are available in the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, and Austria like last year, with Australia, Singapore, Netherlands and Luxembourg now included.

This years Prime Day event will also feature deals at Whole Foods. US Prime members will receive an additional 10 percent off hundreds of sale items, and “deep discounts” on select products. Amazon Prime Rewards Visa cardmembers will be treated to double the rewards — 10 percent back — on up to $ 400 in Whole Foods purchases.

Amazon is also introducing Prime Day Launches this year, exclusive items or content made available first to Prime members. In the US these include the Delta Trinsic Touch2O Alexa-controlled water faucet, an exclusive version of the Moto G6 with 64GB of storage, and Hi Bob!, an Audible Original production featuring Bob Newhart and guests Sarah Silverman, Will Ferrell, Lisa Kudrow, Jimmy Kimmel, Judd Apatow, and Conan O’Brien.

Here’s a highlight of deals available starting today, with new discounts and exclusives coming each day in the run-up to the 16th:

  • Save $ 100 on Echo Show ($ 229.99 marked down to $ 129.99).
  • Save up to 50% on Prime Video, DVDs, and Blu-Rays.
  • Four months of Amazon Music Unlimited for $ 0.99.
  • Three months of Kindle Unlimited for $ 0.99.
  • Three months of Audible for $ 4.95 a month (65% savings).
  • One free PC game every day through July 18th on Twitch Prime. Titles include Pillars of Eternity and Brutal Legend, and exclusive in-game loot for Warframe and PlayerUnknown’s Battlegrounds.

And that’s not counting the actual Prime Day deals themselves, which if past years are anything to go by will likely number in the thousands. In other words, it’s Christmas in July! Or more accurately, Black Friday in July — complete with thousands of deals to sift through.

With all those deals, it can be hard to sort through them all or find the good from the bad. So to go into Prime Day prepared, here are a couple of tips to get you ready:

Price Check

The single most important thing to look at on Prime Day is if the “deal” you have is actually a deal. Much like Black Friday, many of the so-called discounts are actually just the regular retail price of a product, especially when it comes to older gadgets, which won’t be selling for the “suggested” price that Amazon lists. Make sure to compare prices against other retailers, or better yet, use an Amazon price tracking tool like CamelCamelCamel to make sure that you’re getting the best deals.

Plan Ahead

Before you ride into Prime Day, take a few minutes to figure out what it is you’re actually looking to buy — a deal isn’t helpful if you’re just wasting money on something you don’t really want. Putting together a wish list of things you’re looking for discounts on can go a long way towards helping you avoid wasting money on Prime Day (or in general). It’s also worth taking a look at what products went on sale last year for your preparation: chances are that popular Prime Day products like Amazon Echos, Instant Pots, and Anker products will be reappearing again.

Trust the experts

When in doubt, trust the experts. As usual, our crack team at The Verge will be doing our best to hunt down the best deals we can find on Prime Day, so keep it locked on July 16th for all the best discounts we can find.

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