With so many projects being launched and funded on Kickstarter, it would be hard to keep up with what was funded and what hasn’t. Sure, you could trawl Kickstarter’s website, but Amazon has decided to make your life a bit easier by creating a dedicated storefront in partnership with Kickstarter that is aimed at displaying Kickstarter products.
Basically this dedicated Kickstarter store is an extension of Amazon’s Launchpad platform, which in case you aren’t familiar used to be Amazon’s way of promoting products from startups, which we guess is almost like Kickstarter in nature. According Jim Adkins, Vice President of Amazon, “We created the Amazon Launchpad program a year ago to serve creators, inventors, and startups. Our goal is to enable them to reach Amazon’s hundreds of millions of customers and to overcome one of the biggest challenges any startup faces – bringing their product to market successfully.”
Yancey Strickler, CEO and Co-Founder of Kickstarter adds, “Kickstarter helps independent creators find the resources, courage, and community they need to bring their creative projects to life. We’re thrilled to collaborate with Amazon Launchpad on creating a new path for those projects to be discovered, experienced, and loved.”
The portal does list some pretty interesting products from Kickstarter and if you’re so inclined, you can check it out by hitting up Amazon’s website.