What Digital Asset Management is and why marketers should care
Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of
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should
Should marketers worry about a single source of truth?
There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the
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Why SEOs should care about brand
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I
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Should you delete TikTok? Only if you’re also going to delete Facebook
The current uproar over popular video app TikTok is framed as one of privacy: The app is leaky, it’s selling
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Here’s what every developer should know about design
Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead
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How local businesses should be communicating with customers during COVID-19
“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may
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Tech giants should let startups defer cloud payments
Google, Amazon and Microsoft are the landlords. Amidst the coronavirus economic crisis, startups need a break from paying rent. They’re
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We should treat AI like our own children — so it won’t kill us
Are you ready for Skynet? How about the Holodeck-meets-Skynet universe of Westworld (returning March 15 to HBO)? What about synths destroying the
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Why email marketing should work, and why it often doesn’t
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his
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The Mandalorian shows why Star Wars should be smaller
Two months ago, just before The Mandalorian was about to premiere on Disney+, I made a joke to some friends:
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