Stop forcing your B2B marketing org structure on your buyer’s journey
We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and
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buyers
B2B buyers consume an average of 13 content pieces before deciding on a vendor
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey
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Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
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Study: Microsoft Surface buyers more satisfied than iPad owners
Yes, you read that right: Microsoft just beat Apple in a customer satisfaction survey. According to a study performed by J.D. Power,
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