The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when analyzing crawl data, from technical SEO issues to content quality problems to user engagement barriers.

After surfacing those problems, it’s extremely important to form a remediation plan that tackles those issues, rectifies the problems and improves the quality of the website overall. If not, a site might not recover from an algorithm update hit, it could sit in the gray area of quality, technical problems could sit festering, and more.

As Google’s John Mueller has explained a number of times about recovering from quality updates, Google wants to see significant improvement in quality, and over the long term. So basically, fix all of your problems — and then you might see positive movement down the line.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Glenn Gabe, president of G-Squared Interactive, is a digital marketing veteran with over 20 years of experience. Glenn currently helps clients maximize their online marketing efforts via Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising, and Web Analytics. During the past 20 years, Glenn has assisted clients across a wide range of industries including consumer packaged goods (CPG), e-commerce retailers, startups, pharmaceuticals, healthcare, military, education, non-profits, online auctions, real estate, and publishing.

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