Radius launches customer data platform for B2B

Radius' depiction of multiple data sources for its new customer data platform, Unify.

Radius’ depiction of multiple data sources for its new customer data platform, Unify.

Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch of its Unify platform.

The San Francisco-based firm said this is the first CDP intended for enterprises that is entirely focused on B2B.

One question is how the new Unify profiles and data management differ from the ones Radius has previously maintained to provide recommended leads.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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