Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Don’t worry, marketers. Robots won’t replace you… yet.
Aug 18, 2017 by Joe Hyland
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.
- Site optimization or traffic optimization: Which delivers better results?
Aug 18, 2017 by Jacob Baadsgaard
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.
- Agencies: Help your small business clients grow with marketing automation
Aug 18, 2017 by Digital Marketing Depot
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this Agency Perspectives from SharpSpring, you will: discover how to turn your free WiFi into a lead-gen machine.
- How to market your brand using interactive native content, Part 5
Aug 18, 2017 by Jane Loring
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
- Why choosing a niche helps you produce better content
Aug 18, 2017 by Rachel Lindteigen
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
- Taykey unveils free version of its real-time audience data tool for interest targeting
Aug 18, 2017 by Barry Levine
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.
Online Marketing News From Around The Web:
General Internet Marketing
Internet Marketing Industry