Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The five facets of media
Jun 15, 2018 by Peter Minnium
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental.
- Facebook’s head of communications & public policy is leaving the company
Jun 15, 2018 by Amy Gesenhues
Elliot Schrage, who has led communications around Facebook’s response to the Cambridge Analytica scandal, has been with the company for 10 years.
- Find the right marketing automation software for your business
Jun 15, 2018 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems.
- How does Yelp’s review solicitation penalty work?
Jun 15, 2018 by Joy Hawkins
Contributor Joy Hawkins provides an overview of how Yelp’s review solicitation penalty works and explains why you should not ask for reviews.