Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Get into the email automation game
Aug 28, 2017 by Ryan Phelan
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
- Navigating the crowded seas of marketing technology solutions
Aug 28, 2017 by Alicia Wiedemann
With an exhaustive list of martech solutions to choose from, how do you decide which will work best for your business? Contributor Alicia Wiedemann sets you on the right course with these tips.
- The secret formula for determining a marketing budget
Aug 28, 2017 by Digital Marketing Depot
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.”
- Facebook bans Pages sharing fake news from buying ads
Aug 28, 2017 by Tim Peterson
If Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.
- The age of analytics democratization
Aug 28, 2017 by Jeff Allen
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy.
- Is Google getting ready to buy Marketo?
Aug 28, 2017 by Barry Levine
That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
- ‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
Aug 25, 2017 by Greg Sterling
Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.
Online Marketing News From Around The Web:
General Internet Marketing
Internet Marketing Industry