IBM buys Fluid’s Expert Personal Shopper for Watson


IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need.

To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were not disclosed.

The two companies had built XPS over the last three years. With XPS, a shopper employs natural language to conduct a dialogue based around questions/answers, leading to XPS’ recommendation of the best product or service. To date, two such product recommenders have been implemented using this “conversational commerce”: one for 1-800-Flowers and the other for The North Face.

[Read the full article on MarTech Today.]

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