Facebook is a prime destination for video, and its latest updates seek to improve the viewing experience for users.
Although Facebook isn’t necessarily thought of as a video platform, it does provide a massive portal to video content. Facebook is aware of this, which is why the social network is rolling out new video playback features on its mobile app, and introducing another app for TVs.
Facebook listed the video-focused updates in a post on its Newsroom blog. For starters, videos in the News Feed will now autoplay with sound turned on by default, and audio will fade in and out as you scroll past them. The company says the change has received positive feedback in testing, though if you disagree, it can be switched off in the settings. Either way, devices switched to silent will not automatically play sound in the News Feed.
A more welcome addition might be the larger preview for vertically formatted videos. Facebook notes it has been testing this layout for some accounts as well, and soon it will roll out to all iOS and Android users. The new viewing experience also sports a smoother animation to scale to full-screen more seamlessly, as well as a redesigned progress bar with thumbnails to make navigating videos much more convenient.
Finally, Facebook is adding watch-and-scroll functionality similar to what Google implemented quite a while ago in its YouTube app. Users can now minimize video to a picture-and-picture view while continuing to browse their News Feed. On Android, videos even continue to play outside of the app — similar to how the social network’s Chat Heads messaging feature operates.
In addition to the update for mobile, Facebook also announced it is making the move to bigger screens with a video app for Apple TV, Amazon Fire TV, and Samsung Smart TV. The new app allows for easy viewing of videos shared by pages and friends, and also recommends content based on interest. It expands upon a feature the social network rolled out last fall, which introduced the ability to stream videos straight to a TV from any device. Facebook says it is working to bring the app to additional platforms in the future.