Facebook continues to play an important role in crisis response, and to help centralize all relevant information, the social network has created a Crisis Response Hub.
It may have started as little more than a university directory system but on Thursday, September 14, Facebook solidified its position as one of the most influential and far-reaching social networks in the world. But as the old adage goes, with great power comes great responsibility and Facebook has introduced a new Crisis Response Hub to help its billion-plus users stay safe and informed. This new center is meant to give individuals “information about recent crises and access our crisis response tools — including Safety Check, Community Help and Fundraisers to support crisis recovery” in a single, centralized location.
Over the course of the last few years, Facebook has developed a number of safety tools to keep users connected and informed when it matters most. There is Safety Check, officially launched in 2014, which gives individuals in crisis areas the ability to let their friends and family know they’re safe. Then, there is Community Help, a relatively new feature introduced in February that allows users to find and offer help to disaster victims, including critical supplies like water, food, and even shelter.
Just a few months ago, Facebook expanded Safety Check to provide users a way to fundraise for disaster victims, and now, it is expanding once again.
“People will be able to access Crisis Response on Facebook in the upcoming weeks from the homepage on desktop or from the menu button on their phone,” Facebook explained. In addition to a Safety Check, you’ll find links to articles, photos, videos, and other crisis-related content from public posts that can provide more context and information about an emergency. Community Help and Fundraisers will also be located in the same place, creating a more streamlined experience.
The Hub and similar tools offered by other social media companies will likely play a huge role in disaster relief and response in the future. Twitter has long served as a critical source of breaking news and companies like Airbnb have begun offering increased assistance to refugees and other victims of disasters. Facebook’s Crisis Response hub is set to make its debut in the next few weeks on the desktop homepage, as well as in the menu on its mobile app on both iOS and Android.