Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will.

Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union (EU) members’ data went into effect in May. California mirrored many of the GDPR’s tenets when it passed its landmark data privacy bill last month, and it’s expected that other states will follow suit.

Both laws call for businesses to shore up their processes and procedures to ensure that breaches are less likely to happen — and impose huge fines when they do.

[Read the full article on MarTech Today.]

About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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