Design thinking has to keep up with the future of human-machine interactions

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As devices, technologies and new UI paradigms emerge and converge, consumers’ reliance on screens as the primary interface will shift, and websites and screen-based interactions will move to a more peripheral function. This will be a challenge to digital-experience providers, who for the past 20 years have been designing around screens. There are still many digital properties to build: websites, mobile apps, VR experiences. But building next-generation digital experiences will be more about physical and digital convergence than standalone pieces or Digitally Enabled Physical Experiences (DEPE), surrounding, full room interactions that will require agencies to have different skills sets and…

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